A CAC notice covers business impersonation, personal information and misleading content. Classify the issue and preserve evidence before responding.
What the notice says
A notice published on the CAC website on 18 September 2026 identifies business-related infringement categories including personal-information disclosure, derogatory abuse, impersonation and misleading material. It calls for stronger platform review and handling. Dissatisfaction with a comment does not establish infringement.
Build an evidence record
- Preserve the original URL, account, publication time, full context and discovery time.
- For impersonation, assemble genuine accounts, name or trademark rights and authorisations.
- For disputed facts, provide verifiable supporting records while protecting customer privacy.
- Record submissions, acknowledgements and outcomes to avoid conflicting versions.
Establish facts before responding
Vanmei recommends a shared fact sheet for business, brand and legal teams. Address reasonable complaints on their merits and use formal channels for suspected infringement. Reputation management should not mean removing every negative review; neither removal nor a fixed handling time should be promised.
Consistency between website statements, product performance and actual customer experience remains the foundation.
Sources
- Notice on business-related infringing information国家互联网信息办公室 / CAC ·
Prepared from the public sources listed below. Source facts and Vanmei’s practical recommendations are identified separately. Check product availability, regulatory scope and subsequent changes with the originating organisation.