China’s short-video campaign addresses fabricated credentials, AI impersonation and invented business stories. Review biographies, permissions and evidence.
What the notice covers
A CAC notice published on 30 September 2026 identifies fabricated professional credentials, AI impersonation, invented get-rich stories and staged conflicts among its priorities. Labels such as “fictional performance” or “AI-generated” do not remove the applicable responsibilities.
Review four areas
- Verify years of experience, qualifications and claimed partnership roles.
- Confirm permission for appearances, factory filming, messages and delivery documents; remove unnecessary personal information.
- Retain the records behind orders, revenue and project outcomes, including the scope of figures.
- Check whether synthetic voices or faces misuse an identity or imply an endorsement.
Keep the useful detail
Vanmei recommends topics from actual work: a sourcing decision, an overlooked contract term or an after-sales issue. Agree what can be disclosed before filming and have the business team verify it before publication. Concrete experience gives prospective clients something meaningful to assess.
This notice concerns the relevant Chinese online-content context. Individual assessments depend on the facts, platform requirements and applicable law.
Sources
- Campaign against fabricated personas in short videos国家互联网信息办公室 / CAC ·
Prepared from the public sources listed below. Source facts and Vanmei’s practical recommendations are identified separately. Check product availability, regulatory scope and subsequent changes with the originating organisation.