03 / Franchise Development

Franchise & channel development

Franchise planning, content, advertising and lead qualification for chain brands expanding their regional channels and store networks.

Services

Franchise planning and partner development

We prepare partnership terms, materials and communications around the brand position, store operating model and regional plans.

Advertising and lead qualification capture prospective partners’ locations, experience, resources and timing to support subsequent discussions.

01

Franchise strategy

Document store models, partnership requirements, support policies and franchise information.

02

Content & advertising

Create content and select channels to reach relevant regions and audiences.

03

Partner qualification

Assess operating conditions, regional demand and partnership plans.

04

Regional development

Support channel development and franchise discussions within the brand’s regional plan.

Who we serve

Businesses and brands

Manufacturers and brands

Digital acquisition, sales management, branding and operating compliance.

Chain and franchise businesses

Franchise marketing, partner qualification, channel development and brand management.

Importers, exporters and expanding businesses

International suppliers, distribution channels, trade coordination and compliance support.

Project process
01

Brand assessment

Review the operating model, regional plans and partnership terms.

02

Planning

Define partner profiles, materials and communications.

03

Acquisition & screening

Run campaigns, discuss interest and qualify enquiries.

04

Follow-up

Review partnership progress, channel performance and partner suitability.

Discuss franchise development

Business enquiries
Our approach

Franchise plans aligned with brand operations

Operating model

Base communications on the business model, partnership policies and brand facts.

Partner suitability

Review region, capabilities and expectations to support partnership decisions.

Progress management

Track enquiries and discussions to help the brand plan follow-up.

Frequently asked questions

Services and engagements

What information should an enquiry include?

Please share your business type, target market, current stage and requirements. The relevant division will discuss scope, delivery and engagement options.

Can we engage a single division?

Yes. You can engage one division for a specific requirement. Where a project involves other specialisms, the scope of coordination can be agreed separately.

Business enquiries
Franchise & channel development | Vanmei